Course Description - Diploma of eMarketing and eCommerce

  • 99991051: Physical Activity [1 Credit Hours]

    A study of the concept of physical education, its objectives, and its relationship to general education. It also introduces the most important skills and basic principles of some team and individual sports, along with the rules of these games. It also covers the conduct of indoor and outdoor matches and activities, training in refereeing matches and activities, and identifying some sports injuries that affect players on and off the field, their causes, symptoms, and first aid methods. This course also covers some athletics competitions and how to organize some sports tournaments.


  • 5171101: Communication Skills [3 Credit Hours]


  • 99991061: Digital Skills [3 Credit Hours]

    This course aims to enhance and enrich students’ skills with This course aims to enhance and enrich students' skills with modern information technology concepts, as well as computer and digital device skills, modern computer applications in practical life and the internet, information security concepts, and data analysis. Students apply the concepts and skills they acquire using appropriate software.


  • 99992013: Anti-Corruption Challenges & Solutions [3 Credit Hours]

    This course is equivalent to three credit hours, two of which are theoretical and one of which is practical. This course addresses the concept of corruption, its forms and definition locally, regionally and internationally, the role of the corruption system in Palestine, and the role of civil society institutions, good governance and local authorities in combating corruption.


  • 5171125: Multimedia Systems [3 Credit Hours]


  • 99992011: Arabic & Islamic Thought [3 Credit Hours]

    This course aims to consolidate the concept of Islamic culture and introduce students to sound cultural and intellectual concepts regarding the sources of Islam, the Islamic faith and its pillars, and Islamic law, which regulates all aspects of social, economic, and political life. It also clarifies Islam's position on a number of contemporary intellectual issues, as well as identifying the most important challenges facing Islam and its culture.


  • 5111022: Accounting I [3 Credit Hours]

    This course provides a comprehensive introduction to the fundamental principles of accounting as an essential tool for preparing financial reports and analyzing the financial performance of organizations. It aims to enable students to understand the vital role of accounting in the business environment by presenting the theoretical and practical foundations of accounting concepts. The course begins by introducing students to basic accounting concepts such as assets, liabilities, equity, revenues, expenses, and the fundamental accounting assumptions and principles. It covers the accounting cycle in detail, including the analysis of financial transactions, recording journal entries, posting to the ledger, preparing the trial balance, and performing accounting adjustments. The course also addresses the preparation of key financial statements, namely the income statement, balance sheet, and cash flow statement, with an explanation of how to use these statements to evaluate financial performance and make economic decisions.


  • 99991111: Entrepreneurship [3 Credit Hours]

    This course focuses on enabling students to gain a practical and simplified understanding of entrepreneurship. It begins with defining entrepreneurship and its role in society, moves on to identifying personal entrepreneurial traits such as leadership and creativity, and concludes with developing essential skills including time management, decision-making, and problem-solving. Students will explore the nature of small businesses, the characteristics of self-employment, and the key success factors in entrepreneurial ventures, including planning, idea development, and selecting an appropriate business model. The course also covers the preparation of a comprehensive business plan that integrates marketing, pricing, and digital promotion, while providing students with the basics of financial management, cost estimation, and funding methods. Additionally, students will be introduced to topics such as digital transformation, e-commerce, freelancing, and the applications of artificial intelligence in entrepreneurship, with the aim of enhancing their readiness for the modern labor market.


  • 5171103: Business English [3 Credit Hours]


  • 99992061: English Language [3 Credit Hours]

    This course generally aims to develop students' major and minor English language skills. It provides students with a variety of linguistic patterns, different grammar patterns, grammatical structures, and common words and definitions. These, when acquired, enable students to communicate meaningfully in general and everyday situations. The course is geared toward equipping students with the skills they need to comprehend texts, contexts, and situations related to everyday life. Throughout the course, students will be exposed to a variety of listening approaches to expand and deepen their listening comprehension and critical thinking skills. Students are expected to acquire the skills necessary to express their opinions on everyday topics and problems, both orally and in writing, thus broadening their academic horizons.


  • 5112051: Marketing [3 Credit Hours]

    This course aims to equip learners with essential knowledge and skills in marketing. It covers an introduction to marketing, analysis of the marketing environment, marketing information systems, marketing research, target markets, consumer behavior, the marketing mix, and e-marketing. The course is delivered through lectures, field visits, workshops, report writing, e-learning, case studies, and group discussions.


  • 5171102: E-Commerce [3 Credit Hours]


  • 5171120: International Electronic Marketing [3 Credit Hours]


  • 5171104: E-Commerce Databases [3 Credit Hours]


  • 99991031: Arabic Language [3 Credit Hours]

    The course aims to develop the students’ cognitive abilities and communication skills in Arabic language by introducing Arabic dictionaries, spelling and grammatical errors, and familiarizing them with ancient and modern Arabic literary models including models from the Holy Qur’an.


  • 5111032: Accounting II [3 Credit Hours]

    This course continues the principles of accounting introduced in Accounting Principles 1, with a focus on addressing more complex accounting issues. It covers the accounting treatment of long-term assets, long-term liabilities, and capital, in addition to inventory adjustments, receivables, and depreciation. The course also addresses the correction of accounting errors and the analysis of their impact on financial statements. It emphasizes the analysis of economic events with financial implications for the organization and their recording in accordance with international standards. The preparation of advanced financial statements, such as the statement of changes in equity and the detailed cash flow statement, is also included. Practical application is integrated through exercises covering end-of-period adjustments, financing and investment transactions, and error correction, with the use of electronic accounting data to support applied understanding. The course also includes an advanced study of inventory valuation methods and their treatment in financial accounts, with a focus on their impact on business results. It highlights the financial effect of changes in working capital and its importance in liquidity management. Additionally, the course addresses the analysis of financial gaps and the preparation of notes accompanying financial statements to enhance transparency and compliance with accounting standards.


  • 5111061: Fundamentals of Financial Management [3 Credit Hours]

    The course introduces the basic concepts related to the role of the financial manager and the objectives of financial management, in addition to how to manage, obtain and invest money, and optimally manage corporate assets.


  • 5171124: Commercial Law & Electronic Commerce Laws [3 Credit Hours]


  • 5171127: Electronic Sales Management [3 Credit Hours]


  • 5171128: Field Training II [2 Credit Hours]


  • 5111011: Economics Principles [3 Credit Hours]

    This course examines the definition of economics, the factors of production, demand and supply, determining prices, consumption and investment, government spending, national income and national output, wages, unemployment and inflation, as well as monetary and financial policies.


  • 5111041: Principles of Management [3 Credit Hours]

    This course tackles the nature of business administration, management theories, planning, organization, communication, negotiation, leadership, motivation, decision-making, control, and enterprise functions. The course is blended and delivered using lectures, field visits, workshops, report writing, e-learning, case studies and group discussions.


  • 5171121: Advertising & Electronic Promotion Management [3 Credit Hours]


  • 5171122: Import & Export Management [3 Credit Hours]


  • 5171123: Field Training I [2 Credit Hours]


  • 5171126: Internet Marketing & Social Networks [3 Credit Hours]