Course Description - Bachelor of Marketing and e-Commerce

  • 13020005: Turkish Language [2 Credit Hours]


  • 13020008: Physical Culture [2 Credit Hours]


  • 13020012: Islamic Civilization [2 Credit Hours]

    This course aims to introduce students to civilization, its’ characteristics, patterns, and its relationship to civics and culture. It focuses on the study of Islamic civilization, its’ genesis, components, characteristics, contemporary problems and issues, such as the civilizational interaction between Islamic civilization and the West, the contributions of Muslim scholars to human civilization, the impact of Islamic civilization on global human civilization, and ways of transmission to various countries of the world. It also deals with scientific development, Islamic systems and institutions, architecture and arts in Islamic civilization.


  • 13020028: My Career I [2 Credit Hours]


  • 13020035: Professional Communication Skills [2 Credit Hours]


  • 14110309: Business Language [3 Credit Hours]

    This course introduces the student a good outcome from the technical scientific terms used in administrative science. It helps students to understand the vocabulary and expressions contained in various administrative, commercial and financial fields. The student will also be familiar with the principles of communication and its related aspects as well as writing business correspondence in the English language in addition to the types of such correspondence.


  • 14170404: Field Training [0 Credit Hours]

    The student must spend six weeks of practical training in one of the relevant institutions in coordination with the department. The student receives practical training in public or private institutions and scientific and practical supervision at work sites. At the end of the training period, the student should submit a report on the nature of the work he was trained on, and the academic supervisor of the training will discuss the contents of the report.


  • 14131102: Financial Accounting (2) [3 Credit Hours]

    This course provides information about the principles of internal control and how companies recognize account receivable and plant assets, also explain current and long term liabilities. The course will also cover the how to account for natural resources and intangible assets.


  • 14220310: E-Procurement Management [3 Credit Hours]

    Students who complete this course will have a thorough grasp of the concepts, procedures, and best practices related to electronic procurement in the context of e-commerce. A wide range of subjects are covered in the course, with a focus on the strategic and operational facets of e-procurement management, such as procurement strategy, supplier selection, contract negotiation, and performance assessment.


  • 14110250: Financial Technology [3 Credit Hours]

    "This course aims to introduce students to the evolving field of financial technology and its impact on financial systems in the world. This course explores the intersection of finance and technology, giving students a comprehensive understanding of the technologies that are reshaping the financial sector. By learning about the basic concepts of financial technology including Blockchain and cryptocurrencies, peer-to-peer lending, artificial intelligence, financial technology and RegTech, and developing a comprehensive understanding of the regulatory environment of financial technology and its implications for data privacy, cybersecurity and consumer protection. "


  • 14220471: [3 Credit Hours]


  • 14220422: [3 Credit Hours]


  • 15200106: ُEnglish (1) [3 Credit Hours]

    English 1 is a theoretical, 3-credit hour university requisite, and a general English Course which is designed to serve all BA and BSc Students of (PTUK) in all faculties. This course aims at developing students’ repertoire of the English language main skills as well as sub-skills through providing them with broad varieties of language patterns, grammatical and structural rules, and vocabulary items that can enable them to communicate meaningfully within ordinary and real-life contexts and situations. This course is also oriented towards equipping students with the skills they need to comprehend texts, contexts, and situations that are related to ordinary and real-life topics. Throughout this course, students will be exposed to a wide and various aural inputs in order to broaden and deepen their skills in listening, judgment, and critical thinking. Students of this course are expected to acquire and practice the skills they need to maximize their capabilities to express opinions about ordinary and real life topics both orally and in a written format, which will help in widening the students’ academic horizon.


  • 13010007: Communication Skills [1 Credit Hours]

    The course introduces the student to concepts, theories and skills in the field of human communication in Arabic and English, and provides him with basic skills in the field of communication with himself and with others through the art of recitation, dialogue, persuasion, negotiation and leadership, to enhance his practice in his daily and practical life using new methods based on diverse and effective training and evaluation. In addition to the knowledge of electronic communication and social intelligence, as well as enabling the student to write his CV and conduct a personal interview in Arabic and English. The course aims to develop the student's skills on written, oral and electronic communication and the use of body language in order to improve the abilities to communicate with others in general, in addition to the students' abilities to send and receive in the study and work environment in particular.


  • 13020009: Islam and Contemporary Issues [2 Credit Hours]


  • 13020018: The Palestinian Captive Movement [2 Credit Hours]


  • 13020031: Contemporary Global Issues [2 Credit Hours]


  • 14160101: Marketing Principles [3 Credit Hours]

    The course aims to introduce students to the system of contemporary marketing methods and to clarify the meanings of marketing mix elements (product, pricing, distribution, promotion and methods of product planning). It also covers different studies including consumer behavior, market division and marketing strategies.


  • 14150201: Management Information Systems1 [3 Credit Hours]

    In this course, the students will be introduced to the fundamental concepts of MIS, systems theory, comprehensive analysis and the technology used in information systems. It also covers the role of planning, control, decision making, project follow-up etc. in the development of information systems.


  • 14170405: Ethical & Legislative Issues for E-business [3 Credit Hours]

    This course introduces students to the legal environment of E-business. Topics include such as: the application of business law concepts to solving e-business issues and problems, contemporary legal issues related to e-business management, e-business behaviors, social responsibility and legal aspects of e-business problems.


  • 14170481: E-Supply Chain Management and Logistic Services [3 Credit Hours]

    This course deals with the study of supply chain management, which extends beyond the borders of organizations and focuses mainly on the interactions between organizations and the chain of companies involved in the transfer of products, services, and information through to suppliers and intermediaries final consumers. This course focuses on developing a supply chain strategy and building distinguished relationships between manufacturers and logistical distribution channels. These are emerging issues for industrial and commercial organizations that adopt cooperative behaviour based on achieving mutual benefit. This course also deals with the study of the role of information technology in improving the efficiency of logistics services operations for industrial and service organizations and addressing some contemporary logistics such as reverse services and their suppliers.


  • 14220410: Information Security for E-commerce [3 Credit Hours]

    The aims of this course is to provide students a thorough grasp of the numerous risks connected to e-commerce operations as well as the skills and knowledge needed to successfully identify, evaluate, and manage such risks. This course covers a broad range of subjects, such as data privacy, fraud prevention, and regulatory compliance, operational risk (internal system breakdown, technical issues, external factors, managerial problems, and human errors), post-crisis regulatory framework, corporate governance, and risk management, with a focus on the necessity of a proactive and methodical approach to risk management in the e-commerce sector.


  • 14220320: E-Commerce Strategies [3 Credit Hours]

    This course focuses on Social Commerce, Mobile Commerce, Omni-Channel Commerce, and Online to Offline (O2O) Commerce in order to give students a thorough understanding of the most recent e-commerce trends and advances. Students who complete this course will have the skills and knowledge necessary to develop seamless, integrated, and creative shopping experiences across a variety of platforms and channels. This course will investigate the strategies, best practices, and technology that are driving these trends.


  • 14220473: [3 Credit Hours]


  • 13020002: French Language [2 Credit Hours]


  • 13020004: Russian Language [2 Credit Hours]


  • 13020011: Contemporary Problems [2 Credit Hours]


  • 13020021: History of Science Among the Arabs [2 Credit Hours]


  • 13020022: Library and Research Methods [2 Credit Hours]


  • 13020029: My Career II [2 Credit Hours]


  • 13020030: Individual and Society [2 Credit Hours]


  • 15060105: Princ. of Stat. for Admin. [3 Credit Hours]


  • 14110101: Principles of Finance (1) [3 Credit Hours]

    Topics treated in this course include definition of the time value of money, relationship between return and risk, appropriate financing foundations for companies, ways of measuring risks and their types, profit polices of companies, cost of capital, and optimal capital structure.


  • 14170407: Graduation Project [3 Credit Hours]

    The student should write research in one of the specialized topics, under the department's supervision, considering all the scientific research conditions. At the end of the semester, the study is discussed by a specialized committee in the department and evaluated based on that.


  • 14170230: System Analysis and Design [3 Credit Hours]

    The course explains the information systems from the beginning of the requirements gathering sta to making graphical diagrams using the Unified Modeling Language (UML), and then making the interactive prototyping model, reaching the final part, which is the final design of the information system. This is done after the student knows all the foundations used in analysis and design, the prevailing patterns used in interface design, how to distribute data on interfaces properly, and applying all these concepts through contemporary programs in this field. Microsoft Visio is used in the analysis process, and Balsamiq Mockups and Adobe XD are used in the design process.


  • 14220210: Introduction to E-Marketing [3 Credit Hours]

    The course deals with the marketing process in terms of how it appears, its concept, and its elements, and addresses the marketing mix and its components. In addition to the practical skills necessary to develop a comprehensive strategy for electronic marketing in a professional environment, and to take advantage of programs, tools, tactics and technologies used.


  • 14220321: Website (Back-end) Programming [3 Credit Hours]

    This course is concerned with the websites' back-end, which the user does not see. This is built to link the different pages and data; where this part is implemented and read through The server, not the client, through the PHP programming language, which is considered open source, as anyone can use it for free and modify or add to it, which made it one of the languages easy to deal with and quick to implement, in addition to that it works on all operating systems other than many programming languages other, which led to its widespread. This course also deals with the MySQL tool to deal with the query, update, delete and add clauses in the site's content, which was covered in the previous requirement of the course "Database Systems". The course covers the mechanism of searching for and booking Domains domain names, in addition to searching for and booking a hosting plan and linking it to a domain name, uploading site files to the server and linking it to databases to launch the site locally and globally.


  • 14120308: Human Resource Management [3 Credit Hours]

    This course shows the importance of the human element in private and public institutions, how to plan for the recruitment of manpower, how to maintain them, the characteristics of employment, training and rehabilitation policies, and the theories of physical and moral motivation and leadership theories.


  • 14220470: [3 Credit Hours]


  • 15200099: Pre-English [3 Credit Hours]

    Remedial English: The course is a compulsory service course offered for first year students. It is a prerequisite for E1 and it focuses mainly on the language learning skills: listening, speaking, reading and writing. The course is intended to equip the students with basic skills necessary for successful communication in both oral and written forms of the language. In addition to grammar and how to use vocabulary in a meaningful context.


  • 15200112: English 2 [3 Credit Hours]

    This course is designed to serve PTUK students in the faculties of Science and Engineering as well as the students of Educational Technology (ET); it offers a broad overview of the English language learning skills in reading, writing, speaking that will enable them to communicate meaningfully in scientific contexts and situations. It also offers a broad variety of scientific language grammatical patterns and vocabulary items that are needed to comprehend scientific contexts and trends. Throughout this course, students will be exposed to a variety of scientific topics, aural input in order to broaden and deepen their critical thinking skills and to help them express opinions about modern scientific topics and problems.


  • 13010006: Computer Skills and Applications [1 Credit Hours]


  • 13020001: Hebrew Language [2 Credit Hours]


  • 13020017: E-government Legal Framework [2 Credit Hours]


  • 13020020: Anti-Corruption [2 Credit Hours]


  • 13020036: Software Applications [2 Credit Hours]


  • 14110314: Scientific Research Methods [3 Credit Hours]

    This course aims to introduce students to the scientific research methods (descriptive, experimental and historical), as well as to develop their skills in using references and selecting the research network. It also covers skills on how to prepare research plans for theoretical and applied scientific research works armed with sound scientific documentations.


  • 14220420: Sustainable E-Commerce [3 Credit Hours]

    This course aims to give students a thorough grasp of the fundamental ideas, approaches, and recommended methods for applying ethical business practices in the e-commerce sector. The emphasis of this course is on the necessity for firms to strike a balance between financial performance and environmental and social effect. It covers a wide variety of themes relating to sustainability, corporate social responsibility, and ethical decision-making in e-commerce.


  • 14120419: Quality control [2 Credit Hours]

    This course contains the concept and development of quality and its establishment in business organizations, tools to improve quality and quality control and statistical quality control in the industry, and control schedules of measurements and specifications, methods of acceptance by specifications and measurements, the standard plan for the testing of samples, serial analysis, testing of samples in continuous production.


  • 14220322: Online Reputation Management [3 Credit Hours]

    The goal of this course is to give students the information and abilities needed to successfully manage and preserve a favorable online reputation for e-commerce firms. This course will give you a thorough overview of the key tactics, guidelines, and resources for managing your internet reputation. In order to maintain a strong and favorable online reputation for e-commerce firms, students will learn how to manage social media presence, monitor, respond to, and impact online customer feedback.


  • 14220472: [3 Credit Hours]


  • 14220482: [3 Credit Hours]


  • 15200104: Social Services [1 Credit Hours]

    Students perform voluntary work such as donating blood, repairing homes, tourist trails, or holding educational workshops at the university, and the student is committed to training or working for 40 hours.


  • 13020025: Agriculture in Palestine [2 Credit Hours]


  • 13020027: Health Culture [2 Credit Hours]


  • 13020032: Economy in the Third World [2 Credit Hours]


  • 14140102: Macroeconomics [3 Credit Hours]

    Introducing the student to the terms and theories of the national economy, the importance of studying it, distinguishing between it and microeconomics, explaining financial and monetary policies, components of methods for measuring national income, consumption, investment (government spending), national income (national output), wages, unemployment, inflation.


  • 14170360: Computer Networks [3 Credit Hours]

    This course aims to identify the basics of networks, their different types, their physical and logical structures, the protocols used in them, the open communication system, network media, how to connect cables, the basics of Ethernet technology, the TCP/IP model, IP addresses, subnetting networks, and encryption Various types used in websites.


  • 14220120: Introduction to E-Business [3 Credit Hours]

    The purpose of this course is to give students a thorough understanding of the e-business principles, tactics, and best practices. To warrant that the course remains relevant and up-to-date with the latest developments in e-business, it including the innovative topics such as: e-business models, user experience, the internet of things and e-business, e-management, and e-government. Also, the course aims to provide students with the information and skills necessary to succeed in the rapidly changing digital business environment by integrating real-world examples and practical applications.


  • 14220121: Multimedia Technology [3 Credit Hours]

    This course explain the concept of multimedia systems and their uses, interactive media, multimedia and data flow, acoustics and audio, images and diagrams, vision and movement, data compression techniques, visual storage, multimedia, methods of presentation, design and output of multimedia, means of creating and designing Multimedia works, using tools to create and produce multimedia.


  • 14220313: Front- end Programming [3 Credit Hours]

    This course is concerned with the front end of websites, which the user sees directly through the Internet browser. Interface programming includes designing everything the user sees of images, buttons, writing, colours, etc. Three primary languages are used in this programming: HTML, CSS, and JavaScript in its latest versions. Together, these three languages provide what the user sees in the external form of the web page.


  • 14220474: [3 Credit Hours]


  • 15200107: Islamic Studies [3 Credit Hours]


  • 13020006: Italian Language [2 Credit Hours]


  • 13020010: Islamic Econmic System [2 Credit Hours]


  • 13020014: Political Science [2 Credit Hours]


  • 13020015: International Relations [2 Credit Hours]


  • 13020023: Astronomy [2 Credit Hours]


  • 13020024: Environmental Culture [2 Credit Hours]


  • 14170120: Applications in Business Administration [2 Credit Hours]

    This course introduces the student to how to use many vital applications in a package to create documents and publications and complete tasks requiring the use of the Microsoft Office package. The course constitutes an introduction to acquiring practical skills from the use of basic applications in business through advanced topics in word processing using both languages. Arabic and English in creating text, formatting, checking, storing, printing, preparing it on statistical tables and graphs, processing templates and charts using a data map, managing databases, writing commercial messages and work reports. The course also contains administrative, financial and graphic examples used to help managers at different organizations.


  • 14220311: E-Commerce Project Management [3 Credit Hours]

    After completing this course, students will be equipped with the skills needed to successfully manage E-commerce projects from start to finish. Project scoping, baseline planning, and charter generation are just a few of the essential ideas and methods covered. Furthermore, it covers organizational change, opposition, handling conflicts, work breakdown structures, estimates, scheduling, budgeting, and quality assurance.


  • 14220312: E-Consumer Behavior [3 Credit Hours]

    The goal of this course is to give students a thorough understanding of consumer behavior in the context of e-commerce. This course will examine the variables that affect how consumers make decisions online, how organizations can use these insights to create successful e-commerce strategies, and how technology influences consumer behavior. Students will learn how to evaluate and apply theories of consumer behavior in order to improve the convenience of online purchasing and drive growth for businesses.


  • 14140307: Economic Feasibility and Projects Evaluation [3 Credit Hours]

    This course introduces the student to the different forms of investment and the decision making process for the case of a certain-type, probable-type and unknown future-type investments. It also covers studying the market, economic feasibility criteria, technical matters, site selection criteria within industrial zones in addition to assessing the efficiency of economic activities.


  • 14220475: [3 Credit Hours]


  • 15200102: Arabic Language [3 Credit Hours]

    The course aims to develop the students’ cognitive abilities and communication skills in Arabic language by introducing Arabic dictionaries, spelling and grammatical errors, and familiarizing them with ancient and modern Arabic literary models including models from the Holy Qur’an.


  • 13020003: German Language [2 Credit Hours]


  • 13020007: English Language III [2 Credit Hours]


  • 13020013: History of Jerusalem [2 Credit Hours]


  • 13020034: Introduction to Automotive Engineering [2 Credit Hours]


  • 14140101: Principles of Microeconomics [3 Credit Hours]

    This course enables the students define the theories and concepts of microeconomics includes: microeconomic theory of demand and supply, flexibility and balance, consumer and enterprise behavior, decision-making processes, production and costs, types and characteristics of markets in the context of competitive and monopoly markets and oligopoly.


  • 14120101: Principles of Management [3 Credit Hours]


  • 14130203: Electronic Commerce [3 Credit Hours]

    This course introduces the student to the technological dimensions of electronic commerce and its infrastructure, electronic payment systems, banking and network security. This course with the financial dimensions of electronic commerce from earning and the evidence for its high-return applications, economic evaluation of it, its creation and competitive advantage, and the third section It discusses the dimensions of the transition to electronic commerce, and then its marketing dimensions, and finally discusses the international, legal, ethical, accounting and tax dimensions of e-commerce.


  • 14170401: E-Customer Relationship Management [3 Credit Hours]

    This course introduces the applications related to electronic customer relationship management that enable business organizations to attract customers, meet their needs, and retain them while ensuring reasonable profitability. Topics include customer relationship management theories, the interaction between business strategy, organizational structure, value chain, and customer relationships, measuring and managing customer satisfaction and loyalty, tracking their profitability, using analytical tools in electronic customer relationship management, and best practices for companies with extensive experience in this field.


  • 14220412: [3 Credit Hours]


  • 15200101: Palestinian Issue [3 Credit Hours]


  • 13020016: Law in Our Lives [2 Credit Hours]


  • 13020019: Democracy and Elections [2 Credit Hours]


  • 13020026: Leadership and Creativity [2 Credit Hours]


  • 13020033: Child Rearing and Family Upbringing [2 Credit Hours]


  • 14131101: Financial Accounting (1) [3 Credit Hours]

    This course is an introduction to the basic concepts and standards underlying financial accounting systems. Topics like definition and objective of financial accounting and reporting, the accounting equation, double entry system, the accounting cycle that consists of recording transactions through Journal Entries, posting those Journals to T-Ledger Accounts, and preparing Trial Balance will be covered. The course will also cover the construction of the basic financial statements - the income statement, balance sheet, and cash flow statement - as well as their interpretation.


  • 14170202: Data Base Systems [3 Credit Hours]

    This course deals with the definition of the basic principles and methods of database science and their use in controlling and managing information systems. It presents concepts and terms related to database systems and distinguishes between its different types; Which aims to prevent the vast amount of information, manage it with high efficiency, and address valuable methods in database design such as normalization. Students are based on SQL, design databases, create tables, connect tables, enter and modify data, and create various queries using database systems used in global and e-commerce websites such as MySQL. In addition to the processes of backing up and restoring databases.


  • 14220220: Programming Language 1 [3 Credit Hours]

    This course introduces the basic concepts in computer programming using native programming languages such as C++ or Java by submitting different data types such as constants, variables, arithmetic operations and their priorities, input and output operations. In addition to comparison and logical operations using additional choice clauses and sentences. Rotation. Also, functions and methods of calling them one-dimensional and two-dimensional matrices and their uses will be discussed.


  • 14220222: Social Media Marketing [3 Credit Hours]

    The aim of this course is to give students a thorough understanding of the function and importance of social media marketing in the e-commerce environment. The course focuses on creating social media marketing plans that work for e-commerce companies, investigating different social media platforms, and learning about audience preferences. To promote growth and success in the e-commerce industry, students will learn how to provide interesting content, use social media advertising, and evaluate the results of their social media campaigns.


  • 14110415: Corporate Governance [3 Credit Hours]

    This course aims to be acquainted with the concept of governance, its principles, the international environment for its development, as well as the local environment through the corporate governance code in Palestine. It also sheds light on the element of internal and external control and risk management, as well as identifying the role of governance in social responsibility. The course contains various practical experiences.


  • 13020005: Turkish Language [2 Credit Hours]


  • 13020008: Physical Culture [2 Credit Hours]


  • 13020012: Islamic Civilization [2 Credit Hours]

    This course aims to introduce students to civilization, its’ characteristics, patterns, and its relationship to civics and culture. It focuses on the study of Islamic civilization, its’ genesis, components, characteristics, contemporary problems and issues, such as the civilizational interaction between Islamic civilization and the West, the contributions of Muslim scholars to human civilization, the impact of Islamic civilization on global human civilization, and ways of transmission to various countries of the world. It also deals with scientific development, Islamic systems and institutions, architecture and arts in Islamic civilization.


  • 13020028: My Career I [2 Credit Hours]


  • 13020035: Professional Communication Skills [2 Credit Hours]


  • 14110309: Business Language [3 Credit Hours]

    This course introduces the student a good outcome from the technical scientific terms used in administrative science. It helps students to understand the vocabulary and expressions contained in various administrative, commercial and financial fields. The student will also be familiar with the principles of communication and its related aspects as well as writing business correspondence in the English language in addition to the types of such correspondence.


  • 14170404: Field Training [0 Credit Hours]

    The student must spend six weeks of practical training in one of the relevant institutions in coordination with the department. The student receives practical training in public or private institutions and scientific and practical supervision at work sites. At the end of the training period, the student should submit a report on the nature of the work he was trained on, and the academic supervisor of the training will discuss the contents of the report.


  • 14131102: Financial Accounting (2) [3 Credit Hours]

    This course provides information about the principles of internal control and how companies recognize account receivable and plant assets, also explain current and long term liabilities. The course will also cover the how to account for natural resources and intangible assets.


  • 14220310: E-Procurement Management [3 Credit Hours]

    Students who complete this course will have a thorough grasp of the concepts, procedures, and best practices related to electronic procurement in the context of e-commerce. A wide range of subjects are covered in the course, with a focus on the strategic and operational facets of e-procurement management, such as procurement strategy, supplier selection, contract negotiation, and performance assessment.


  • 14110250: Financial Technology [3 Credit Hours]

    "This course aims to introduce students to the evolving field of financial technology and its impact on financial systems in the world. This course explores the intersection of finance and technology, giving students a comprehensive understanding of the technologies that are reshaping the financial sector. By learning about the basic concepts of financial technology including Blockchain and cryptocurrencies, peer-to-peer lending, artificial intelligence, financial technology and RegTech, and developing a comprehensive understanding of the regulatory environment of financial technology and its implications for data privacy, cybersecurity and consumer protection. "


  • 14220471: [3 Credit Hours]


  • 14220422: [3 Credit Hours]


  • 15200106: ُEnglish (1) [3 Credit Hours]

    English 1 is a theoretical, 3-credit hour university requisite, and a general English Course which is designed to serve all BA and BSc Students of (PTUK) in all faculties. This course aims at developing students’ repertoire of the English language main skills as well as sub-skills through providing them with broad varieties of language patterns, grammatical and structural rules, and vocabulary items that can enable them to communicate meaningfully within ordinary and real-life contexts and situations. This course is also oriented towards equipping students with the skills they need to comprehend texts, contexts, and situations that are related to ordinary and real-life topics. Throughout this course, students will be exposed to a wide and various aural inputs in order to broaden and deepen their skills in listening, judgment, and critical thinking. Students of this course are expected to acquire and practice the skills they need to maximize their capabilities to express opinions about ordinary and real life topics both orally and in a written format, which will help in widening the students’ academic horizon.


  • 13010007: Communication Skills [1 Credit Hours]

    The course introduces the student to concepts, theories and skills in the field of human communication in Arabic and English, and provides him with basic skills in the field of communication with himself and with others through the art of recitation, dialogue, persuasion, negotiation and leadership, to enhance his practice in his daily and practical life using new methods based on diverse and effective training and evaluation. In addition to the knowledge of electronic communication and social intelligence, as well as enabling the student to write his CV and conduct a personal interview in Arabic and English. The course aims to develop the student's skills on written, oral and electronic communication and the use of body language in order to improve the abilities to communicate with others in general, in addition to the students' abilities to send and receive in the study and work environment in particular.


  • 13020009: Islam and Contemporary Issues [2 Credit Hours]


  • 13020018: The Palestinian Captive Movement [2 Credit Hours]


  • 13020031: Contemporary Global Issues [2 Credit Hours]


  • 14160101: Marketing Principles [3 Credit Hours]

    The course aims to introduce students to the system of contemporary marketing methods and to clarify the meanings of marketing mix elements (product, pricing, distribution, promotion and methods of product planning). It also covers different studies including consumer behavior, market division and marketing strategies.


  • 14150201: Management Information Systems1 [3 Credit Hours]

    In this course, the students will be introduced to the fundamental concepts of MIS, systems theory, comprehensive analysis and the technology used in information systems. It also covers the role of planning, control, decision making, project follow-up etc. in the development of information systems.


  • 14170405: Ethical & Legislative Issues for E-business [3 Credit Hours]

    This course introduces students to the legal environment of E-business. Topics include such as: the application of business law concepts to solving e-business issues and problems, contemporary legal issues related to e-business management, e-business behaviors, social responsibility and legal aspects of e-business problems.


  • 14170481: E-Supply Chain Management and Logistic Services [3 Credit Hours]

    This course deals with the study of supply chain management, which extends beyond the borders of organizations and focuses mainly on the interactions between organizations and the chain of companies involved in the transfer of products, services, and information through to suppliers and intermediaries final consumers. This course focuses on developing a supply chain strategy and building distinguished relationships between manufacturers and logistical distribution channels. These are emerging issues for industrial and commercial organizations that adopt cooperative behaviour based on achieving mutual benefit. This course also deals with the study of the role of information technology in improving the efficiency of logistics services operations for industrial and service organizations and addressing some contemporary logistics such as reverse services and their suppliers.


  • 14220410: Information Security for E-commerce [3 Credit Hours]

    The aims of this course is to provide students a thorough grasp of the numerous risks connected to e-commerce operations as well as the skills and knowledge needed to successfully identify, evaluate, and manage such risks. This course covers a broad range of subjects, such as data privacy, fraud prevention, and regulatory compliance, operational risk (internal system breakdown, technical issues, external factors, managerial problems, and human errors), post-crisis regulatory framework, corporate governance, and risk management, with a focus on the necessity of a proactive and methodical approach to risk management in the e-commerce sector.


  • 14220320: E-Commerce Strategies [3 Credit Hours]

    This course focuses on Social Commerce, Mobile Commerce, Omni-Channel Commerce, and Online to Offline (O2O) Commerce in order to give students a thorough understanding of the most recent e-commerce trends and advances. Students who complete this course will have the skills and knowledge necessary to develop seamless, integrated, and creative shopping experiences across a variety of platforms and channels. This course will investigate the strategies, best practices, and technology that are driving these trends.


  • 14220473: [3 Credit Hours]


  • 13020002: French Language [2 Credit Hours]


  • 13020004: Russian Language [2 Credit Hours]


  • 13020011: Contemporary Problems [2 Credit Hours]


  • 13020021: History of Science Among the Arabs [2 Credit Hours]


  • 13020022: Library and Research Methods [2 Credit Hours]


  • 13020029: My Career II [2 Credit Hours]


  • 13020030: Individual and Society [2 Credit Hours]


  • 15060105: Princ. of Stat. for Admin. [3 Credit Hours]


  • 14110101: Principles of Finance (1) [3 Credit Hours]

    Topics treated in this course include definition of the time value of money, relationship between return and risk, appropriate financing foundations for companies, ways of measuring risks and their types, profit polices of companies, cost of capital, and optimal capital structure.


  • 14170407: Graduation Project [3 Credit Hours]

    The student should write research in one of the specialized topics, under the department's supervision, considering all the scientific research conditions. At the end of the semester, the study is discussed by a specialized committee in the department and evaluated based on that.


  • 14170230: System Analysis and Design [3 Credit Hours]

    The course explains the information systems from the beginning of the requirements gathering sta to making graphical diagrams using the Unified Modeling Language (UML), and then making the interactive prototyping model, reaching the final part, which is the final design of the information system. This is done after the student knows all the foundations used in analysis and design, the prevailing patterns used in interface design, how to distribute data on interfaces properly, and applying all these concepts through contemporary programs in this field. Microsoft Visio is used in the analysis process, and Balsamiq Mockups and Adobe XD are used in the design process.


  • 14220210: Introduction to E-Marketing [3 Credit Hours]

    The course deals with the marketing process in terms of how it appears, its concept, and its elements, and addresses the marketing mix and its components. In addition to the practical skills necessary to develop a comprehensive strategy for electronic marketing in a professional environment, and to take advantage of programs, tools, tactics and technologies used.


  • 14220321: Website (Back-end) Programming [3 Credit Hours]

    This course is concerned with the websites' back-end, which the user does not see. This is built to link the different pages and data; where this part is implemented and read through The server, not the client, through the PHP programming language, which is considered open source, as anyone can use it for free and modify or add to it, which made it one of the languages easy to deal with and quick to implement, in addition to that it works on all operating systems other than many programming languages other, which led to its widespread. This course also deals with the MySQL tool to deal with the query, update, delete and add clauses in the site's content, which was covered in the previous requirement of the course "Database Systems". The course covers the mechanism of searching for and booking Domains domain names, in addition to searching for and booking a hosting plan and linking it to a domain name, uploading site files to the server and linking it to databases to launch the site locally and globally.


  • 14120308: Human Resource Management [3 Credit Hours]

    This course shows the importance of the human element in private and public institutions, how to plan for the recruitment of manpower, how to maintain them, the characteristics of employment, training and rehabilitation policies, and the theories of physical and moral motivation and leadership theories.


  • 14220470: [3 Credit Hours]


  • 15200099: Pre-English [3 Credit Hours]

    Remedial English: The course is a compulsory service course offered for first year students. It is a prerequisite for E1 and it focuses mainly on the language learning skills: listening, speaking, reading and writing. The course is intended to equip the students with basic skills necessary for successful communication in both oral and written forms of the language. In addition to grammar and how to use vocabulary in a meaningful context.


  • 15200112: English 2 [3 Credit Hours]

    This course is designed to serve PTUK students in the faculties of Science and Engineering as well as the students of Educational Technology (ET); it offers a broad overview of the English language learning skills in reading, writing, speaking that will enable them to communicate meaningfully in scientific contexts and situations. It also offers a broad variety of scientific language grammatical patterns and vocabulary items that are needed to comprehend scientific contexts and trends. Throughout this course, students will be exposed to a variety of scientific topics, aural input in order to broaden and deepen their critical thinking skills and to help them express opinions about modern scientific topics and problems.


  • 13010006: Computer Skills and Applications [1 Credit Hours]


  • 13020001: Hebrew Language [2 Credit Hours]


  • 13020017: E-government Legal Framework [2 Credit Hours]


  • 13020020: Anti-Corruption [2 Credit Hours]


  • 13020036: Software Applications [2 Credit Hours]


  • 14110314: Scientific Research Methods [3 Credit Hours]

    This course aims to introduce students to the scientific research methods (descriptive, experimental and historical), as well as to develop their skills in using references and selecting the research network. It also covers skills on how to prepare research plans for theoretical and applied scientific research works armed with sound scientific documentations.


  • 14220420: Sustainable E-Commerce [3 Credit Hours]

    This course aims to give students a thorough grasp of the fundamental ideas, approaches, and recommended methods for applying ethical business practices in the e-commerce sector. The emphasis of this course is on the necessity for firms to strike a balance between financial performance and environmental and social effect. It covers a wide variety of themes relating to sustainability, corporate social responsibility, and ethical decision-making in e-commerce.


  • 14120419: Quality control [2 Credit Hours]

    This course contains the concept and development of quality and its establishment in business organizations, tools to improve quality and quality control and statistical quality control in the industry, and control schedules of measurements and specifications, methods of acceptance by specifications and measurements, the standard plan for the testing of samples, serial analysis, testing of samples in continuous production.


  • 14220322: Online Reputation Management [3 Credit Hours]

    The goal of this course is to give students the information and abilities needed to successfully manage and preserve a favorable online reputation for e-commerce firms. This course will give you a thorough overview of the key tactics, guidelines, and resources for managing your internet reputation. In order to maintain a strong and favorable online reputation for e-commerce firms, students will learn how to manage social media presence, monitor, respond to, and impact online customer feedback.


  • 14220472: [3 Credit Hours]


  • 14220482: [3 Credit Hours]


  • 15200104: Social Services [1 Credit Hours]

    Students perform voluntary work such as donating blood, repairing homes, tourist trails, or holding educational workshops at the university, and the student is committed to training or working for 40 hours.


  • 13020025: Agriculture in Palestine [2 Credit Hours]


  • 13020027: Health Culture [2 Credit Hours]


  • 13020032: Economy in the Third World [2 Credit Hours]


  • 14140102: Macroeconomics [3 Credit Hours]

    Introducing the student to the terms and theories of the national economy, the importance of studying it, distinguishing between it and microeconomics, explaining financial and monetary policies, components of methods for measuring national income, consumption, investment (government spending), national income (national output), wages, unemployment, inflation.


  • 14170360: Computer Networks [3 Credit Hours]

    This course aims to identify the basics of networks, their different types, their physical and logical structures, the protocols used in them, the open communication system, network media, how to connect cables, the basics of Ethernet technology, the TCP/IP model, IP addresses, subnetting networks, and encryption Various types used in websites.


  • 14220120: Introduction to E-Business [3 Credit Hours]

    The purpose of this course is to give students a thorough understanding of the e-business principles, tactics, and best practices. To warrant that the course remains relevant and up-to-date with the latest developments in e-business, it including the innovative topics such as: e-business models, user experience, the internet of things and e-business, e-management, and e-government. Also, the course aims to provide students with the information and skills necessary to succeed in the rapidly changing digital business environment by integrating real-world examples and practical applications.


  • 14220121: Multimedia Technology [3 Credit Hours]

    This course explain the concept of multimedia systems and their uses, interactive media, multimedia and data flow, acoustics and audio, images and diagrams, vision and movement, data compression techniques, visual storage, multimedia, methods of presentation, design and output of multimedia, means of creating and designing Multimedia works, using tools to create and produce multimedia.


  • 14220313: Front- end Programming [3 Credit Hours]

    This course is concerned with the front end of websites, which the user sees directly through the Internet browser. Interface programming includes designing everything the user sees of images, buttons, writing, colours, etc. Three primary languages are used in this programming: HTML, CSS, and JavaScript in its latest versions. Together, these three languages provide what the user sees in the external form of the web page.


  • 14220474: [3 Credit Hours]


  • 15200107: Islamic Studies [3 Credit Hours]


  • 13020006: Italian Language [2 Credit Hours]


  • 13020010: Islamic Econmic System [2 Credit Hours]


  • 13020014: Political Science [2 Credit Hours]


  • 13020015: International Relations [2 Credit Hours]


  • 13020023: Astronomy [2 Credit Hours]


  • 13020024: Environmental Culture [2 Credit Hours]


  • 14170120: Applications in Business Administration [2 Credit Hours]

    This course introduces the student to how to use many vital applications in a package to create documents and publications and complete tasks requiring the use of the Microsoft Office package. The course constitutes an introduction to acquiring practical skills from the use of basic applications in business through advanced topics in word processing using both languages. Arabic and English in creating text, formatting, checking, storing, printing, preparing it on statistical tables and graphs, processing templates and charts using a data map, managing databases, writing commercial messages and work reports. The course also contains administrative, financial and graphic examples used to help managers at different organizations.


  • 14220311: E-Commerce Project Management [3 Credit Hours]

    After completing this course, students will be equipped with the skills needed to successfully manage E-commerce projects from start to finish. Project scoping, baseline planning, and charter generation are just a few of the essential ideas and methods covered. Furthermore, it covers organizational change, opposition, handling conflicts, work breakdown structures, estimates, scheduling, budgeting, and quality assurance.


  • 14220312: E-Consumer Behavior [3 Credit Hours]

    The goal of this course is to give students a thorough understanding of consumer behavior in the context of e-commerce. This course will examine the variables that affect how consumers make decisions online, how organizations can use these insights to create successful e-commerce strategies, and how technology influences consumer behavior. Students will learn how to evaluate and apply theories of consumer behavior in order to improve the convenience of online purchasing and drive growth for businesses.


  • 14140307: Economic Feasibility and Projects Evaluation [3 Credit Hours]

    This course introduces the student to the different forms of investment and the decision making process for the case of a certain-type, probable-type and unknown future-type investments. It also covers studying the market, economic feasibility criteria, technical matters, site selection criteria within industrial zones in addition to assessing the efficiency of economic activities.


  • 14220475: [3 Credit Hours]


  • 15200102: Arabic Language [3 Credit Hours]

    The course aims to develop the students’ cognitive abilities and communication skills in Arabic language by introducing Arabic dictionaries, spelling and grammatical errors, and familiarizing them with ancient and modern Arabic literary models including models from the Holy Qur’an.


  • 13020003: German Language [2 Credit Hours]


  • 13020007: English Language III [2 Credit Hours]


  • 13020013: History of Jerusalem [2 Credit Hours]


  • 13020034: Introduction to Automotive Engineering [2 Credit Hours]


  • 14140101: Principles of Microeconomics [3 Credit Hours]

    This course enables the students define the theories and concepts of microeconomics includes: microeconomic theory of demand and supply, flexibility and balance, consumer and enterprise behavior, decision-making processes, production and costs, types and characteristics of markets in the context of competitive and monopoly markets and oligopoly.


  • 14120101: Principles of Management [3 Credit Hours]


  • 14130203: Electronic Commerce [3 Credit Hours]

    This course introduces the student to the technological dimensions of electronic commerce and its infrastructure, electronic payment systems, banking and network security. This course with the financial dimensions of electronic commerce from earning and the evidence for its high-return applications, economic evaluation of it, its creation and competitive advantage, and the third section It discusses the dimensions of the transition to electronic commerce, and then its marketing dimensions, and finally discusses the international, legal, ethical, accounting and tax dimensions of e-commerce.


  • 14170401: E-Customer Relationship Management [3 Credit Hours]

    This course introduces the applications related to electronic customer relationship management that enable business organizations to attract customers, meet their needs, and retain them while ensuring reasonable profitability. Topics include customer relationship management theories, the interaction between business strategy, organizational structure, value chain, and customer relationships, measuring and managing customer satisfaction and loyalty, tracking their profitability, using analytical tools in electronic customer relationship management, and best practices for companies with extensive experience in this field.


  • 14220412: [3 Credit Hours]


  • 15200101: Palestinian Issue [3 Credit Hours]


  • 13020016: Law in Our Lives [2 Credit Hours]


  • 13020019: Democracy and Elections [2 Credit Hours]


  • 13020026: Leadership and Creativity [2 Credit Hours]


  • 13020033: Child Rearing and Family Upbringing [2 Credit Hours]


  • 14131101: Financial Accounting (1) [3 Credit Hours]

    This course is an introduction to the basic concepts and standards underlying financial accounting systems. Topics like definition and objective of financial accounting and reporting, the accounting equation, double entry system, the accounting cycle that consists of recording transactions through Journal Entries, posting those Journals to T-Ledger Accounts, and preparing Trial Balance will be covered. The course will also cover the construction of the basic financial statements - the income statement, balance sheet, and cash flow statement - as well as their interpretation.


  • 14170202: Data Base Systems [3 Credit Hours]

    This course deals with the definition of the basic principles and methods of database science and their use in controlling and managing information systems. It presents concepts and terms related to database systems and distinguishes between its different types; Which aims to prevent the vast amount of information, manage it with high efficiency, and address valuable methods in database design such as normalization. Students are based on SQL, design databases, create tables, connect tables, enter and modify data, and create various queries using database systems used in global and e-commerce websites such as MySQL. In addition to the processes of backing up and restoring databases.


  • 14220220: Programming Language 1 [3 Credit Hours]

    This course introduces the basic concepts in computer programming using native programming languages such as C++ or Java by submitting different data types such as constants, variables, arithmetic operations and their priorities, input and output operations. In addition to comparison and logical operations using additional choice clauses and sentences. Rotation. Also, functions and methods of calling them one-dimensional and two-dimensional matrices and their uses will be discussed.


  • 14220222: Social Media Marketing [3 Credit Hours]

    The aim of this course is to give students a thorough understanding of the function and importance of social media marketing in the e-commerce environment. The course focuses on creating social media marketing plans that work for e-commerce companies, investigating different social media platforms, and learning about audience preferences. To promote growth and success in the e-commerce industry, students will learn how to provide interesting content, use social media advertising, and evaluate the results of their social media campaigns.


  • 14110415: Corporate Governance [3 Credit Hours]

    This course aims to be acquainted with the concept of governance, its principles, the international environment for its development, as well as the local environment through the corporate governance code in Palestine. It also sheds light on the element of internal and external control and risk management, as well as identifying the role of governance in social responsibility. The course contains various practical experiences.