This course generally aims to develop students' major and minor English language skills. It provides students with a variety of linguistic patterns, different grammar patterns, grammatical structures, and common words and definitions. These, when acquired, enable students to communicate meaningfully in general and everyday situations. The course is geared toward equipping students with the skills they need to comprehend texts, contexts, and situations related to everyday life. Throughout the course, students will be exposed to a variety of listening approaches to expand and deepen their listening comprehension and critical thinking skills. Students are expected to acquire the skills necessary to express their opinions on everyday topics and problems, both orally and in writing, thus broadening their academic horizons.

This course provides a comprehensive introduction to the fundamental principles of accounting as an essential tool for preparing financial reports and analyzing the financial performance of organizations. It aims to enable students to understand the vital role of accounting in the business environment by presenting the theoretical and practical foundations of accounting concepts. The course begins by introducing students to basic accounting concepts such as assets, liabilities, equity, revenues, expenses, and the fundamental accounting assumptions and principles. It covers the accounting cycle in detail, including the analysis of financial transactions, recording journal entries, posting to the ledger, preparing the trial balance, and performing accounting adjustments. The course also addresses the preparation of key financial statements, namely the income statement, balance sheet, and cash flow statement, with an explanation of how to use these statements to evaluate financial performance and make economic decisions.

This course aims to equip learners with essential knowledge and skills in marketing. It covers an introduction to marketing, analysis of the marketing environment, marketing information systems, marketing research, target markets, consumer behavior, the marketing mix, and e-marketing. The course is delivered through lectures, field visits, workshops, report writing, e-learning, case studies, and group discussions.

• Participating with the sales team in certain tasks and preparing a report on those tasks. • Developing listening and communication skills. • Enhancing negotiation and sales skills. • Training on writing professional workflow reports. • Learning about the accounting and management software used in the company.

This course aims to provide students with a general introduction to scientific research methods and methodologies that can be employed in marketing research, and scientific knowledge related to the methods of conducting marketing research, analyzing it, and formulating its results, in the service of marketing decision-makers.

This course provides an introduction to e-commerce, covering both theoretical and practical aspects of managing online stores. It begins with understanding the concept and importance of e-commerce, the types of online stores, business plan preparation, and the development of e-marketing strategies. On the practical side, students will learn how to build an online store, select appropriate products, communicate with suppliers, define payment terms, and set pricing strategies. The course also addresses managing electronic payment processes, issuing invoices, order fulfillment, packaging, shipping, and handling customer inquiries. In addition, students will practice analyzing store performance, enhancing user experience, and applying digital marketing strategies to ensure the success of e-commerce projects.

This course attempts to construct, using anthropology, sociology, psychology, and economics, a clear and comprehensive picture of current and potential consumers. It provides an introduction to consumer behavior and its concepts, and addresses a range of topics in consumer behavior studies, such as the consumer decision-making process, consumer motivations, the purchasing process, consumer values, different lifestyles, group and individual identities, consumer needs and desires, communication and consumer behavior, consumer disorders, the impact of consumer experiences on consumer behavior, consumption methods and means, consumer rituals, consumer culture, factors influencing consumer behavior, and consumer personal behavior.

• Participating in the preparation of digital marketing campaigns, if available, or providing suggestions in the field of digital marketing. • Assisting in writing marketing content and publishing it across various social media platforms. • Participating in responding to a number of electronic and direct inquiries, noting the supervisor’s feedback, and working on improving inquiry response skills. • Engaging in live chats and instant messaging with a number of clients. • Contributing to attracting new customers to the company and encouraging them to increase their interest in the products. • Listening to customer complaints and handling them to achieve customer satisfaction, while providing suggestions to improve customer satisfaction. • Submitting weekly work reports to the marketing manager or direct supervisor, recording weekly feedback, and working on improvements.

The course aims to develop the students’ cognitive abilities and communication skills in Arabic language by introducing Arabic dictionaries, spelling and grammatical errors, and familiarizing them with ancient and modern Arabic literary models including models from the Holy Qur’an.

This course aims to provide learners with the knowledge and skills of sales management. It introduces an introduction to sales management, planning and organization for sales management, personal selling, recruitment and training of sales forces, compensation and motivation of sales forces, sales forecasting, sales management, sales reports, e-commerce and evaluation of sales activity performance. The course is conducted using lectures, field visits, workshops, report writing, e-learning, case studies and group discussions.

This course introduces students to the fundamental concepts of digital marketing, including the use of the Internet, social media platforms, search engines, and digital consumer behavior analytics. It covers the components of the digital marketing mix, viral marketing, marketing transparency, and electronic consumer engagement. In addition, the course explores both the physical and digital marketing environments, their types, and the elements of a marketing information system, providing students with the skills to conduct effective digital marketing research.

This course focuses on enabling students to gain a practical and simplified understanding of entrepreneurship. It begins with defining entrepreneurship and its role in society, moves on to identifying personal entrepreneurial traits such as leadership and creativity, and concludes with developing essential skills including time management, decision-making, and problem-solving. Students will explore the nature of small businesses, the characteristics of self-employment, and the key success factors in entrepreneurial ventures, including planning, idea development, and selecting an appropriate business model. The course also covers the preparation of a comprehensive business plan that integrates marketing, pricing, and digital promotion, while providing students with the basics of financial management, cost estimation, and funding methods. Additionally, students will be introduced to topics such as digital transformation, e-commerce, freelancing, and the applications of artificial intelligence in entrepreneurship, with the aim of enhancing their readiness for the modern labor market.

This course is equivalent to three credit hours, two of which are theoretical and one of which is practical. This course addresses the concept of corruption, its forms and definition locally, regionally and internationally, the role of the corruption system in Palestine, and the role of civil society institutions, good governance and local authorities in combating corruption.

This course examines the definition of economics, the factors of production, demand and supply, determining prices, consumption and investment, government spending, national income and national output, wages, unemployment and inflation, as well as monetary and financial policies.

This course tackles the nature of business administration, management theories, planning, organization, communication, negotiation, leadership, motivation, decision-making, control, and enterprise functions. The course is blended and delivered using lectures, field visits, workshops, report writing, e-learning, case studies and group discussions.

This course discusses the methods of collecting, classifying and displaying statistical samples in statistical tables and finding measures of central tendency and measures of dispersion.

• Selling products to a number of customers and assisting them in finding products that meet their needs and preferences. • Participating in establishing sales agreements and deals with clients, and assisting in the delivery of goods. • Keeping the management department informed of all sales activities and movements by preparing and submitting reports such as daily call reports and weekly work plans. • Proposing necessary modifications to products or the promotional mix, discussing them with the training supervisor, marketing manager, or company representatives, and documenting the lessons learned from this task. • Understanding the level of customer awareness regarding the services and products offered by the company. • Submitting customer satisfaction survey reports and marketing reports based on knowledge gained from the Marketing Research course. • Assisting the company’s team in developing a strategy for marketing the company’s business. • Assisting the company’s team in preparing the marketing and promotional budgets. • Participating in testing new marketing methods to address existing gaps, considering this task as part of the student’s graduation project.

This practical course equips students with applied computer skills for marketing and administrative tasks, including the use of Microsoft Office (Word, Excel, PowerPoint), email management with Outlook, creating business pages, managing digital campaigns, designing promotional materials with Canva, analyzing digital engagement, conducting short marketing research, and building professional identity through LinkedIn, CV preparation, and self-marketing.

This course aims to consolidate the concept of Islamic culture and introduce students to sound cultural and intellectual concepts regarding the sources of Islam, the Islamic faith and its pillars, and Islamic law, which regulates all aspects of social, economic, and political life. It also clarifies Islam's position on a number of contemporary intellectual issues, as well as identifying the most important challenges facing Islam and its culture.

This course aims to enhance and enrich students’ skills with This course aims to enhance and enrich students' skills with modern information technology concepts, as well as computer and digital device skills, modern computer applications in practical life and the internet, information security concepts, and data analysis. Students apply the concepts and skills they acquire using appropriate software.

This course continues the principles of accounting introduced in Accounting Principles 1, with a focus on addressing more complex accounting issues. It covers the accounting treatment of long-term assets, long-term liabilities, and capital, in addition to inventory adjustments, receivables, and depreciation. The course also addresses the correction of accounting errors and the analysis of their impact on financial statements. It emphasizes the analysis of economic events with financial implications for the organization and their recording in accordance with international standards. The preparation of advanced financial statements, such as the statement of changes in equity and the detailed cash flow statement, is also included. Practical application is integrated through exercises covering end-of-period adjustments, financing and investment transactions, and error correction, with the use of electronic accounting data to support applied understanding. The course also includes an advanced study of inventory valuation methods and their treatment in financial accounts, with a focus on their impact on business results. It highlights the financial effect of changes in working capital and its importance in liquidity management. Additionally, the course addresses the analysis of financial gaps and the preparation of notes accompanying financial statements to enhance transparency and compliance with accounting standards.

This course enables students to apply the knowledge and skills acquired during their studies in a comprehensive practical project that demonstrates their readiness for the job market. Students may focus their projects on areas such as developing a marketing plan for a startup, building an e-commerce store, designing a digital advertising campaign, conducting field marketing research, preparing a financial plan for a small business, or creating an integrated digital identity. The project is presented in the form of a written report and an oral presentation before an evaluation committee.

This course aims to provide students with skills related to applying administrative functions to marketing activities, organizing and implementing them, and subsequently, marketing control and auditing. It also provides students with an understanding of the English terminology used in this field.

In response to the dynamic changes in the service sector environment, the increasing intensity of competition, and technological development, business owners have become increasingly interested in adopting and practicing modern marketing. It has become imperative for service organizations seeking to increase their competitiveness and optimize the use of their resources to use modern marketing tools. The Services Marketing and Public Service course sheds light on the characteristics of services, their classification methods, the problems facing service marketers, and ways to overcome them.

The course introduces the basic concepts related to the role of the financial manager and the objectives of financial management, in addition to how to manage, obtain and invest money, and optimally manage corporate assets.

This course covers the various types of promotions and their characteristics, issues related to promotional management, policies for opening new markets, developing new products, and developing existing markets. It also covers the different types of advertising, their characteristics, and when to use each type. It also covers a variety of advertising and packaging design programs for various types of advertising. Finally, it covers the English terminology used in this topic.